While Nebraska football fans mostly laughed at Wisconsin hiring Shawn Eichorst as their new AD, Badgers fans seem to be quite happy with the move. However, if the new athletic director’s tenure in Wisconsin echoes at least his early run in Lincoln, then Luke Fickell should know that he’s about to be shown the door, no matter what the 2026 season looks like.
One of the first things Eichorst did when he took over the program at NU was boot then-Husker head coach Bo Pelini. He did that despite the fact that Pelini was winning 9 or 10 games a season and was putting together campaigns better than any that have come since his firing.
The former Nebraska AD fired Pelini after he led his team to an emotional win over the Iowa Hawkeyes, with most of the coaches and players celebrating and seemingly poised to carry the momentum into bowl season and then the 2015 season. Eichorst had other ideas, essentially saying that beating the Hawkeyes simply wasn’t that impressive.
"In the final analysis," he said at the time, "I had to evaluate where Iowa was."
Shawn Eichorst’s Nebraska football tenure should worry Luke Fickell
Those words have stung Nebraska plenty since he uttered them, since Kirk Ferentz’s program has been inarguably better than the Huskers under Mike Riley, Scott Frost and Matt Rhule.
Certainly, Wisconsin fans should take that as a cautionary tale, not just because the AD overestimated where the Nebraska program would go, but also because he wasn’t very good at analyzing how to get them where he wanted them. But it’s even more a cautionary tale for Badgers’ head coach Luke Fickell.
Shawn Eichorst was essentially brought in as a clean-sweep artist in football. When he was hired, it’s clear that Pelini’s career in Lincoln was about to come to an end, unless he took the Cornhuskers on a miracle run.
The 37-34 overtime win over Iowa meant that the Huskers once again went 9-3. Two of the three losses were by five points or less. The only blowout loss of Pelini’s final season was to Wisconsin, 59-24. And yet, he was canned just two days after he finished another objectively successful season.
If Eichorst was willing (and some would say eager) to fire Pelini in that situation, is there any doubt he’s exactly as willing (and eager) to fire Luke Fickell after the 2026 season, unless he has a miracle run?
Fickell hasn’t been nearly as successful at Wisconsin as Pelini was at Nebraska. Back-to-back losing seasons put him at 17-21 in his career. He’d have to go on a 50-6 run to equal Pelini’s time in Lincoln.
Of course, it’s possible that Wisconsin fans are salivating at the idea of their new AD firing their rather mediocre head coach. The company line is they like that a former lieutenant to the longtime athletic director under Barry Alvarez is back and ready to bring the program back to glory days.
But is part of that march back to glory days expected to include a new head coach for the 2027 season? Put it this way, it wouldn’t be out of line for Luke Fickell to start putting out feelers to G6 programs this fall in case he has to update his resume quickly come December.
Add us as a preferred source on Google