There may not be a college coach who has benefited from a stronger public relations push despite how long it's been since he last had any success than former Nebraska football head coach Scott Frost. Despite being an unmitigated disaster in Lincoln, there seems to be an article every few months that tries to pitch Frost as a victim who got bullied and picked on by Husker fans.
This month, the media member trying to make Frost look like a victim of outside forces is On3's Brett McMurphy. His article, as one Reddit user helpfully pointed out, shows that Frost is a heck of a tough guy. He doesn't let anything bother him most of the time, but somehow, the Cornhuskers were the worst thing to ever happen to him.
Scott Frost's latest PR push shows he wasn't suited at all for Nebraska football
"UCF coach Scott Frost ran w/the bulls in Spain, cage-dived w/great white sharks & climbed the highest peaks in America," McMurphy wrote on Twitter advertising the article. "But nothing was harder than dealing w/the Nebraska noise: "I don't want to talk about Nebraska at all,'' Frost is credited as saying.
NEW: UCF coach Scott Frost ran w/the bulls in Spain, cage-dived w/great white sharks & climbed the highest peaks in America
— Brett McMurphy (@Brett_McMurphy) April 21, 2026
But nothing was harder than dealing w/the Nebraska noise: "I don't want to talk about Nebraska at all,” Frost told @On3https://t.co/pJyuV3RVqs
In one snippet, posted as Reddit, McMurphy tries to claim that Frost took the high road. And yet, while claiming he didn't want to talk about Nebraska, he still manages to find a way to complain about the program.
“I do not want to talk about Nebraska at all, but what I will say is in 2017 (at UCF), we’d win a game at home and (his wife) Ashley and I would drive a mile off campus somewhere and nobody would really bother us or say anything to us. There’s a freedom to that allowing you to just try to excel and not worry about the outside noise because it could be crippling at times in certain places."
The snippet underlines several tidbits. The first is that the former Husker coach does this often. He loves to pretend he's being the bigger man while saying something that is clearly a complaint about his former school.
His whining about being bothered when he's not coaching (which he does another paragraph in the snippet) shows he was never cut out to lead the Cornhuskers. If he wanted a place where he could just put his head down and never be recognizesd, that's absolutely UCF.
Nebraska football isn't for the faint of heart
Nebraska is a place a coach goes who wants to win it all. Who wants to be at the top of the mountaintop. The history of the program means that an NU head coach is instantly recognizable.
Yes, some Husker fans go beyond normality. One look no further than the complaints around Matt Rhule having any down time at all for that demonstration. But what Frost is complaining about is ever being recognized.
Scott Frost has said before that he wished he had never taken the Nebraska football head coaching job. It's clear from this latest PR push that he was never going to succeed in Lincoln. That doesn't seem like it was the goal of the latest campaign, but the outcome just the same.
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