Nebraska Football: Malachi Coleman NIL money goes to philanthropy, not personal enrichment
When it comes to the crop of incoming Nebraska football signees, there may not be a single player whose story is more interesting than Malachi Coleman’s. There’s been much written about the fact that the Lincoln East product seems to have a wisdom and maturity beyond his years. He’s also made no secret about the fact that his own upbringing and backstory has made it important to him that others with similar childhoods are able to benefit from his experiences.
The incoming Nebraska football player is making sure that others aren’t just benefitting from his experiences and what he has to say about them. It turns out that Malachi Coleman is making sure that those that come after him will benefit financially from his experiences.
Those experiences included his father dying in a car accident and his drug-addict mother leaving Coleman and his sister on the side of the road. She claimed she was going to be “right back.” Coleman was five years old. That was the last time he ever saw his biological mother.
Malachi and Neveah entered the foster care system first in North Dakota and then eventually in Nebraska. At nine years old, Malachi and Neveah found a permanent home with the Colemans. But there were plenty of nightmares before the future Nebraska football star found his adoptive mother and father. That’s why when NIL became a thing in Nebraska he told his mother, Miranda, that he wanted to help other foster kids with the money he could make.
Eventually, he found the perfect way to raise that money, working with a famed Lincoln Mexican BBQ fusion restaurant, Muchachos to create Malachi Coleman’s own burrito, a massive creation called the “Giverito.”
Muchacho’s owner Nick Maestas won’t say how much money has been raised from sales of the Giverito, but he said it’s a nice “chunk of change.” He added that he’s found it amazing that Coleman has never wavered in making sure that every NIL dime for the burrito goes to foster kids.
Nebraska Football Star Looking Out For Others
“I couldn’t imagine being 16 or 17 and donating that kind of money or even doing that kind of thing,” Maestas recently told 247 Sports. “He challenges me to be a better person, he truly does.”
Coleman uses the dollars he brings in for NIL to fund sports, and dance and art for kids in the foster care program. He’s made it clear that he didn’t get to play sports when he was in the system because it was deemed too expensive. So he wants to make sure kids that are in it now, get to experience things he didn’t.
As the future Nebraska football star continues to work towards his personal goal of being an impact player at the next level, it’s very clear that the goal of making lives better for others is really front and center.
In short, Malachi Coleman is the type of player and the type of man that Nebraska football fans can be proud to root for long after his playing days end.